Monday, September 23, 2013

How Possible Truck Decal Wraps Play Into Wwe's Mainstream Appeal

By Rob Sutter


"WWE Extreme Rules" was the pay-per-view event that I saw earlier this week and I couldn't help but to notice just how wiling the company was to give the fans something much more violent. While the company nowadays is known for being fan-friendly, it seems like they set aside a select few nights to bring forth the big guns. This is stellar but it's evident that the promotion will always be geared towards families. As a result, I see the usage of truck decal wraps in its future.

I believe it was around 2008 that WWE became a PG company, which raised the ire of a number of wrestling fans. To some, it wasn't a move that they minded as long as the content remained engaging no matter what. However, others cried foul, believing that it did a great deal to hamper the action and effectively water down what was a show centered on violence. However, not many people outside of the fandom understand that violence is just one small fraction of the entire equation.

Consider that wrestling is just as much a show as an athletic event, meaning that there should be a level of focus placed on narratives as well as the personalities which carry them out. Are people going to be interested in seeing the characters in front of them compete if they don't have some degree of emotional attachment or, at least, familiarity with them? It could make the storylines wasteful. It doesn't matter how well they have been written, either; characters ultimately make the stories compelling.

WWE's appeal when it comes to the masses is strong and the usage of truck decal wraps will definitely be able to showcase this. WWE is the kind of product that has developed into something that the family will be able to take kindly to, which is a far cry from the same product back in the late 90's. Whether the changes have been positive or negative, it seems like more sponsors have been attracted to the promotion. It's no wonder why companies the likes of JMR Graphics have seen copious amounts of business.

WWE has to be able to present an image that is as strong as the slew of competitors and I think that truck decal wraps are the best items for the job. I believe that they are quite robust under a number of conditions and they will be able to last, which is something that you can't necessarily say for other types of media. This alone makes them attractive, not just visually but financially. Any company, regardless of scope, can see the usefulness in these items.




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